A mobile app can be a powerful marketing tool for businesses of all sizes. They can help you reach new and existing customers where they are, in the environment of their choice. And that at present is their mobile devices. And for the same reason, a custom mobile app for your business can boost your brand awareness by leaps and bounds.
'It's just an app?' Trust us; it isn't. Here are 8 ways a custom mobile app can help you take your business to the next level. Read on :
• Increased Visibility
Nowadays, people are always on their phones, checking Instagram, playing games, or watching videos. And an app can serve as an effective way to promote your business in this distracting environment. Moreover, talking from the customer's perspective, mobile apps are more accessible and easier to use. And in a world that prefers convenience over everything, missing out on the mobile audience can be like losing the lion's share of your potential audience. And that, for sure, is the worst you can do as a brand.
• Builds customer loyalty
Gone are the days when companies used to reach out to their customers through advertisements and door-to-door sales. Mobile apps have changed the entire marketing landscape for the better. With them, businesses can now interact with their customers on a much more personal level.
Customer loyalty programs like instant reward coupons, promotions, personalized product recommendations, and other information that benefits the customers have proven to be a very effective way for businesses to strengthen customer loyalty and to keep them coming back for more.
• Effective data mining
A mobile app can help you collect customer data more efficiently than any of its counterparts. They can collect data about customer behavior, track customer engagement, and provide insights into customer preferences. Additionally, mobile apps can also be used to create and track marketing campaigns and to measure the effectiveness of marketing strategies. And understanding the same can have a significant effect on your marketing results.
• Instant and better customer service
A mobile app can help you offer better customer services as a direct marketing channel. It enables you to understand your audience and their needs better, which can help you tailor your marketing messages and strategies in a way that engages your customers. With them, you can cater accurate and up-to-date product or service information to your target customers more directly and personally. Mobile apps also give you a chance to respond to customer inquiries quickly.
• Competitive advantage
Mobile apps are a powerful tool that can help you gain an edge over your competitors. They can help you reach more customers, get more leads, and improve customer engagement. Creating a custom app for your business gives your customers a unique and convenient way to access your products and services. This unique and engaging user experience can help you stand out in the competition.
• 'Push' notifications
The mobile apps' push notification feature helps brand growth by allowing businesses to communicate directly with their customers. This will enable companies to send updates, special offers, and announcements directly to customers, which helps to keep them engaged with the brand. And according to Push woosh, these push notifications have an average opt-in- rate of about 70%. And that's humongous, when compared to the 5% opt-in rate of email marketing!
• Generates extra income
With mobile apps, customers can easily and quickly make payments. And it is not just the in-app purchases; mobile apps help businesses generate extra income through paid app downloads, advertising, subscriptions, in-app tipping, etc. In addition, mobile apps provide companies with a way to build customer loyalty and increase customer retention.
• The trust factor
People who use a brand's mobile app are more likely to trust the brand overall. With mobile apps, brands build customer relationships and create a more personal connection. They offer brands more control over their message and how it's delivered, ensuring that their message is clear, consistent and curated in a way that is most likely to build trust. And all of these reflect directly on the brand image and sales.
However, this can have the opposite effect if the application isn't user-friendly or needs to be updated in design and responsiveness. A better UI/UX design is always the key. So, be quick if you've been putting off getting an app developed or hiring a development team to work on creating one from scratch!