In today's competitive business world, having a strong personal brand is essential for standing out from the crowd. Whether you're an entrepreneur looking to start a business or an established professional looking to increase your visibility, having a personal brand gives you an edge over the competition. Creating a memorable and unique personal brand can help you become irreplaceable and open up opportunities that you never imagined. In this blog post, we'll explore the power of personal branding and discuss how to make yourself irreplaceable.
When was the last time someone said something negative about your work? What kind of adjectives do they use when they speak about you? Are they compliments or criticisms? You can choose to proactively maintain your reputation or leave it to fate. And the former is what we do here. We create an image or build a brand of oneself, and that is what personal branding is all about. This helps us build a good personal reputation and identity in the eyes of society.
Developing a personal brand allows you to present your message as you see fit, establishing yourself as a thought leader in your field, connecting with your customers and connecting with your clients beyond just your products and services.
How every entrepreneur can improve his or her personal brand
The concept of building your brand is probably natural for you when you're building your own niche business (such as an author, speaker, coach, consultant, freelancer, etc.). When you're the face of your business, building your brand makes sense. The brand you develop helps form a lasting impression on your audience and customers, distinguishing you from your competitors. You may struggle to build a profitable and sustainable business without a compelling personal brand that attracts your target audience. The majority of people prefer to follow individuals than to follow specific companies, so building an audience for your brand can increase your company's exposure
Here are 5 steps you need to consider when building your personal brand:
1. Understand why you’re building a personal brand
Clearly, you need a personal brand to succeed. But how can it help you? You will be better equipped to map out the steps to achieve your goals if you have a clear vision for what you want your brand to achieve.
The personal brand of a freelancer working on a project-by-project basis is absolutely vital. With your personal brand, you will raise awareness of your services and build credibility and trust. When you build a strong personal brand, you'll attract clients instead of having to hustle to find them.
But if you are a business owner, it's imperative that you cultivate your business brand by crafting your overall purpose and values, which differ from your competition. Additionally, be sure that all your branding elements including logos, typography and color schemes stand out from your competitors'. Furthermore, there's your business and personal brands. For instance, if you'll look at Richard Branson's Twitter, he has more than 11.3 million followers. However, if you'll compare those with the Virgin properties that he runs—Virgin Atlantic, Virgin Galactic and Virgin Media—they are nowhere near as many. He describes himself as tie-loathing, risk-taking, entrepreneurship, thrill-seeking philanthropist who lives for pushing himself and living life with fearlessness. [He believes in] turning an idea into a reality. Sir Richard Branson has built up his personal brand and uses it to grow and support his various companies and initiatives.
These days, hard work and great ideas are rarely enough. The secret is to be in control of your P.I.E. : A successful personal brand relies on all three elements of P.I.E., performance, image, and exposustory
Look for areas for improvement: do you deliver top results but your image isn't great? If your image looks good, but you lack exposure, pay attention to all three factors.
An effective personal brand framework includes the following elements:
● The purpose of a brand
● What distinguishes from your competitors
The personality you attribute to it
4. Analyze the current state of your personal brand
Now that you've already written the story you want to tell let's take a look at the story that's currently being told today. But how?
What would you do if you wanted to know more about someone? You'd Google them, wouldn't you? Most employers check you out on Google, while 70 percent look at your social media profiles. So, yes, it's time to Google yourself! What does it turn up? Click on the Google images tab to see if it's your personal Facebook page or LinkedIn page: are the photos you see from professional contacts what you want to be seen by them? Do you appear at all, or are your search results dominated by someone else who has your name? The picture that is being displayed on Google is far from the professional image you want to project, or if you are not appearing at all, then you need to make some changes!
Now, we need to review your social media profiles as well. For instance, you might have uploaded your profane Facebook posts, along with obnoxious selfies with a bunch of bros at a sports bar. Maybe you whine about being so tired you go to work hungover each Monday morning, or you post dozens of cat videos to Facebook. Now is the time to consider the effect that the posts of this nature will have on clients, partners, investors or potential employers. It would be smart to set up a page dedicated to your business profile that is separate from your current Facebook. This way, the selfies and random opinions are kept between your closest friends and family. Anyway, having an out-of-date and inactive (or super negative) profile doesn't provide the best impression.
5.Tell the world about your brand
As you now know how the world perceives you, you can start making the world look at you the way you want it to. And rather than relying just on words, ensure a nice looking design and a consistent brand voice to reach your target audience. What you say and what you do can tell people who you are.
To effectively brand yourself and your business, it's important to be authentic and transparent in your messaging, while also keeping your audience's needs and interests in mind. This means staying true to your values and personality, rather than trying to present a false or exaggerated version of yourself. By being genuine and consistent, you can establish trust and credibility with your audience, leading to long-term relationships based on honesty and integrity. Additionally, by providing a consistent brand experience across all communication channels that caters to your audience's needs, you can establish yourself as a trusted and respected professional in your field.
The final word to remember is that whichever platforms you use, whatever content you create, make sure you do it with intention. Each blog post you write, each tweet you send, is another piece of your personal brand puzzle. Creating your personal brand strategy involves thinking about the bigger picture. It is your vision and roadmap that should guide you every step of the way, and a strategy keeps you on track.